It’s been a while since I wrote anything – mainly because I changed jobs recently and you know how that goes, right? It’s friggin’ intense man … No matter how much you talk about the ins and outs, the works and not works, the broken stuff and the solves, the pain points and the shining […]

Read more "But Jeeves, why don’t they Yahoo you anymore?"

  It was Y2K when grunge-me stepped off the student platform at the station and embarked on a new chapter called adulthood. With adulthood came the gift that keeps on giving and taking – a career in advertising. The thing is I never sit back and say I wish my career was more predictable, more […]

Read more "The revolt and cashing cheques – An ode to a career."

This is a long read … get a lekker cup of coffee, go for a pee and then get into it … k, ready? It was June of 1993 my Std. 6 year in the Northern part of South Africa, Pietersburg to be more precise, that I was introduced to a magnificent sport of basketball. […]

Read more "You, me and er’body else just wanna be like “Mike”"

18 December 2015, Base2 Agency, Bryanston, Johannesburg, South Africa. “Everyone really cares about one another, we have a proper family vibe going in our agency.” Mmm … I wonder. I think that what we perceive to be family is more often than not merely group survival posing as “family”. Surviving every single day in the […]

Read more "We are “not actually” family?"

I recently finished part 1 of a very long journey, from the 1st briefing session to completed shoot, took a staggering 9 months. The shoot itself was 9 days long, took place in 12 locations, featured 24 lead actors and roughly 40 extras, there were 2 camera’s shooting all the time and the team did […]

Read more "There is no “team” in advertising, or is there?"

“I found my instinct to be correct, when asked to reply on the comment which was made in passing about my association with the discarded regime and its foot soldiers.” Anon “We never really knew what hit us, it happened so fast, they came out of nowhere and basically killed everything and everyone in their […]

Read more "Quotes from the apocalypse – Chapter 1"

I’ve been wondering if I even belong in the kitchen these days. I don’t know that modern kitchens cater for dinosaurs anymore. They’re so small, agile, responsive and ever changing that I keep asking myself “How am I supposed to make a good soup?” Big and small data, connectivity, responsive design and multi screen executions, […]

Read more "Dinosaurs in the soup"